CocoAndré

CASE STUDY

From Beloved Local Brand to Scalable E-Commerce Experience

CocoAndré, a celebrated Chocolatier and Horchatería based in Oak Cliff—and recently named one of Dallas’ best—needed an e-commerce site that truly reflected their personality. Their old Squarespace site got the job done, but it didn’t feel like CocoAndré.

The brand is vibrant, artisanal, and full of heart—but their digital presence was falling short. They needed a site that brought their playful, handcrafted identity to life while making shopping (especially local pickup) intuitive and seamless. This project went far beyond aesthetics. It was about curating an experience that honored the business’ culture, story, and future.

Deliverables

Website Design | E-Commerce | Hosting & Maintenance | SEO | Brand Alignment

A total brand-aligned redesign that captured CocoAndré’s soul
Streamlined navigation for effortless browsing and purchasing.
Reorganizing and refining a large product catalog for clarity and conversion
Custom product mock-ups to visually differentiate categories and enhance engagement.
Ensuring the site was fast, mobile-first, and built to scale

Hover Over Me

strategic approach

Translated brand culture into digital expression

Warm, handmade, and easy to love, we wove CocoAndré’s essence into every interaction. From hand-drawn icons to playful microcopy and mouthwatering product visuals, the site feels like a digital extension of their storefront.

Rebuilt commerce architecture for discovery

We restructured their product library into intuitive collections: gifts, bestsellers, chocolate by flavor or theme. This not only made shopping easier—it encouraged customers to discover more.

Reduced friction

We rebuilt the system in WooCommerce with better UX, real-time pickup date selection, and order confirmation flows that make fulfillment smooth for staff and delightful for customers.

Designed for scalability

Optimized for mobile, blazing-fast, and flexible enough to support future collections, seasonal specials, and pop-up experiences.

The Outcome

The new site doesn’t just look better.

It clarifies the brand story.
It elevates product perception.
It supports intuitive online ordering and local pickup.
It provides a flexible foundation for continued growth.

Customers now experience CocoAndré’s warmth before ever stepping inside.
And behind the scenes, the business operates with greater clarity and control.

Cocoandre.com