j. henderson selfie

Jerry Henderson

Digital Designer — Brand, Web & Systems

I design high-performing digital experiences and cohesive brand systems for businesses that need clarity, authority, and modern execution.

My work spans brand identity, interactive websites, e-commerce systems, and digital collateral from concept through launch. I approach design with a strategic lens, balancing typography, usability, and scalable systems to create work that performs across platforms.

Based in Dallas. Experienced collaborating with founders, legal teams, and cross-functional partners.

Selected Projects

cocoandre website laptop hero mockup

Cocoandre Chocolatier

Directed digital redesign for an award-winning chocolatier and horchatería.

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bb pinata mobile website mockup with four screens

bb piñata

Digital Experience & Subscription Infrastructure for a Community Play Venue

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Steve Fahey Law

Brand & Digital System for a Federal Trial Attorney

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Brantley Glenn Studio

Identity System for a Design-Focused Business

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Capabilities & Focus

Brand Strategy & Identity Systems

Guide leadership teams through foundational brand decisions
Define brand positioning, audience focus, and competitive differentiation
Clarify messaging architecture and brand voice
Translate business objectives into visual strategy
Develop comprehensive visual identity systems
Establish typographic, color, and layout frameworks
Create scalable brand guidelines for cross-channel consistency

Web & Digital Design

Architect and design custom WordPress and e-commerce platforms
Structure site architecture and user flows for clarity and conversion
Develop and configure WooCommerce environments
Implement memberships, bookings, and subscription systems
Configure payment gateways, shipping logic, and tax settings
Optimize checkout flows and user experience
Maintain and troubleshoot live digital ecosystems

Graphic & Production Design

Design marketing collateral across print and digital platforms
Develop presentation decks, email campaigns, and digital guides
Prepare production-ready files to spec for print and web
Maintain brand consistency across evolving touchpoints
Manage revisions, asset systems, and version control
Support internal teams with scalable visual assets

Ready to start your project?

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